Insight
The market is shifting
One of the initiatives we fund, the Organic Cotton Accelerator (OCA), gathers the industry around a shared agenda so that the entire sector – from farmer to brand – can thrive.
Affiliated organisations (including brands, retailers and foundations) work together through a shared vision and coordinated investments that focus on market-driven, self-sustaining solutions. In 2017 we saw a substantial increase in new affiliates – a clear sign that there’s an appetite for finding solutions to accelerate the organic cotton market.
- Membership increased from eight members in 2017 to 13 at the start of 2018. This includes brands and retailers representing approximately 70% of the total market share of organic cotton, as well as foundations and suppliers.
- The first pilot programmes in 2017 linked 1,800 farmers and four brands, helping brands commit to purchasing organic cotton at an agreed price that gives farmers a better deal for their cotton. The programme will grow in size over the years, with 5,000 farmers being engaged in 2018.
- OCA partnered with the Research Institute of Organic Agriculture on a new programme that speeds up the process of identifying and developing non-GMO seeds that perform well under organic growing conditions and in line with market demands.
- Initially incubated under Textile Exchange and New Foresight, OCA has become an independent, standalone entity, with its own Executive Director and team. The contribution of C&A Foundation’s funding to OCA’s total budget decreased from 44% at the start of 2016, to 33% by 2017 due to increased funding from the private sector.
Unlocking private sector funding for OCA
In 2016
€300K
C&A Foundation contributed
€585K
8 private sector
partners contributed
In 2017
€825K
C&A Foundation contributed
€675K
13 private sector
partners contributed